Project excerpts of the Digital Marketing & E-commerce Course
Project excerpts of the Digital Marketing & E-commerce Course
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The ‘Digital Marketing & E-commerce’ course is offered by Google on the Coursera training platform. I successfully completed the course in January 2024.
The topics covered, included SEO, SEM, email and multichannel marketing, segmentation, data analysis and marketing campaign planning. It also included introduction into (among othors) Mailchimp, HubSpot, Constant Contact, Google Ads, Google Analytics, Google Trends and Shopify.
As part of the course, I was able to carry out some application-related exercises to familiarise myself with marketing tools and put the knowledge I had acquired into practice.
As part of the course, I was able to carry out some application-related exercises to familiarise myself with marketing tools and put the knowledge I had acquired into practice.
This task was to create, design and customise engaging content using Canva while maintaining the brand voice.
This task was to create, design and customise engaging content using Canva while maintaining the brand voice.
Based on given data, relevant, achievable and measurable performance targets should be developed using the SMART method.
Based on given data, relevant, achievable and measurable performance targets should be developed using the SMART method.
For a fictitious landing page, heatmap analyses were used to develop ideas for improving the website in order to achieve a higher number of conversions.
For a fictitious landing page, heatmap analyses were used to develop ideas for improving the website in order to achieve a higher number of conversions.
Determining the values of a fictitious company and generating ideas on how these can be communicated to potential buyers.
Determining the values of a fictitious company and generating ideas on how these can be communicated to potential buyers.
(In order not to overload the page, this is a selection of different tasks. Many other topics have also been covered. If you are interested, I can send you further documents at any time).
Project as part of my degree program
Project as part of my degree program
Television report production in teamwork and under the direction of German TV ZDF journalist Henner Hebestreit
Television report production in teamwork and under the direction of German TV ZDF journalist Henner Hebestreit
I learned how to develop a treatment, recruit experts for interviews, conduct interviews and document them on film. The video editing was done in cooperation with the film department at Trier University.
Excerpts from the internship in Social Media Marketing
Excerpts from the internship in Social Media Marketing
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